Upon returning to Singapore after a decade overseas, Elroy, our CEO and one of ARC’s co-founders has spent the last decade immersing himself in the world of cryptocurrency and NFTs. As Chief Architect of the community, Elroy has been instrumental towards shaping the long-term vision for ARC and designing its community experience from the ground-up. 

If you’re curious to understand more about our approach to community-building, and why Community-As-A-Brand entities will rise and become the next gen unicorns, head over here to read his personal take on this: https://x.com/icunucmi/status/1750716178912440641?s=20